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How to determine increasing my house cleaning rates with out losing my customers?

I have been cleaning houses on the side for past two years. When I started my homes were small so my rates worked. My houses are getting bigger and my new customers are expecting a lot for very little. I was charging a flat hourly rate per frequency not sqft. 10 weekly. 15 bimonthly. 20 monthly and one time. Average hrly rate for deep clean in my area is 13.50. I know its time to transition to charging per sq ft, but not sure how. ALSO WHAT SERVICES DO YOU ALWAYS CHARGE EXTRA FOR for house cleaning and keeping. Thanks.

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