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What is the connotation of this ad?

Hey guys and girls,

I made this ad for a school assignment

http://i30.tinypic.com/33wslra.jpg

Now, I need to know what the connotation of this ad is. The product I am trying to market is a product called Spray Away. When you spray Spray Away on your shoes, it makes gum not stick to the bottom of your shoes. Now, what is the connotation of this ad?


Also, what is connotation exactly?
Thanks

2 Answers2